Call to Action
Here's yet another one of my earlier articles...
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Call to Action
By Ryan Linderson
Being a business owner, I have read my fair share of marketing material. ‘How to EXPLODE your business in 24 hours,’ or ‘How to reach the most people with the least effort.” Most of these types of books, videos, what have you, are all the same. They teach basic principles of marketing that have been around since the first advertisment was published.
Now you might be wondering why I am writing about marketing. There’s one principle that is in all the books. They all say it is the most important one. That is a “Call to Action.”
Have you ever seen a late night infomercial when they cut to the little sales pitch at the end? They tell you to go to the phone, get your credit card, dial this number. That is the call to action. They are literally telling you what to do. Spelling it out so even a child could follow along.
Why do they do this? Simple. Because it works. If they didn’t tell their prospects how to become customers then the fact is they would not get as many of them. Something as simple as telling a full grown adult how to dial a phone actually leads to much more of them doing it.
Sometimes people just need to be told what to do.
This concept fits well into your fitness regime. People usually get woken up be something that triggers them to get serious about fitness. Their call to action. A doctor’s visit with not-so-great numbers from the blood work. The scale reading a number so high you think it must be broken. Or perhaps they’ve developed an obesity related desease such as diabetes or heart disease. It could also be something not as dramatic, like a teenager realizing he must train harder then his competitors in high school sports if he wants to excel.
Whatever your fitness call to action is, you’ll know it when it happens.
Mine was when I was a freshman in high school and realized I could be an athlete if I just worked hard and stuck to it. A major turning point in my life, my fitness call to action.
You can be the person you want to be. If you’ve never had a fitness call to action, well then, consider this it. If you don’t exericse and live more healthy your life will be shorter and less fulfilling. That is just a fact.
My favorite thing about what I do is opening people’s eyes to the set-in-stone fact that, if you exercise, you will get results. I once had a client who was very overweight. She trained with me for a while, got her eating under some control and lost some weight. She then told me for the first time in her life she was excited about fitness and wanted to exercise.
That is why I do what I do.
Would you like a lifetime of health and happiness? Are you sick of the lack of confidence you suffer from? Then act now! Go exercise! Stop stuffing your face with junk! Act now and get a bonus 20 years of life!
Go.
---
Train smart,
RL
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Call to Action
By Ryan Linderson
Being a business owner, I have read my fair share of marketing material. ‘How to EXPLODE your business in 24 hours,’ or ‘How to reach the most people with the least effort.” Most of these types of books, videos, what have you, are all the same. They teach basic principles of marketing that have been around since the first advertisment was published.
Now you might be wondering why I am writing about marketing. There’s one principle that is in all the books. They all say it is the most important one. That is a “Call to Action.”
Have you ever seen a late night infomercial when they cut to the little sales pitch at the end? They tell you to go to the phone, get your credit card, dial this number. That is the call to action. They are literally telling you what to do. Spelling it out so even a child could follow along.
Why do they do this? Simple. Because it works. If they didn’t tell their prospects how to become customers then the fact is they would not get as many of them. Something as simple as telling a full grown adult how to dial a phone actually leads to much more of them doing it.
Sometimes people just need to be told what to do.
This concept fits well into your fitness regime. People usually get woken up be something that triggers them to get serious about fitness. Their call to action. A doctor’s visit with not-so-great numbers from the blood work. The scale reading a number so high you think it must be broken. Or perhaps they’ve developed an obesity related desease such as diabetes or heart disease. It could also be something not as dramatic, like a teenager realizing he must train harder then his competitors in high school sports if he wants to excel.
Whatever your fitness call to action is, you’ll know it when it happens.
Mine was when I was a freshman in high school and realized I could be an athlete if I just worked hard and stuck to it. A major turning point in my life, my fitness call to action.
You can be the person you want to be. If you’ve never had a fitness call to action, well then, consider this it. If you don’t exericse and live more healthy your life will be shorter and less fulfilling. That is just a fact.
My favorite thing about what I do is opening people’s eyes to the set-in-stone fact that, if you exercise, you will get results. I once had a client who was very overweight. She trained with me for a while, got her eating under some control and lost some weight. She then told me for the first time in her life she was excited about fitness and wanted to exercise.
That is why I do what I do.
Would you like a lifetime of health and happiness? Are you sick of the lack of confidence you suffer from? Then act now! Go exercise! Stop stuffing your face with junk! Act now and get a bonus 20 years of life!
Go.
---
Train smart,
RL
posted by Ryan at 8:26 AM
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